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The article Brave Pages refers to a telephone directory of businesses, categorized according to the product or service provided. The traditional caption Yellow Pages is now also applied to online community directories of businesses.

• Advertising on IYP is about come-at-able with numerous a la carte choices

• These choices become inadequate http://www.yellowmarketing.com/ "individual sales presentations" which makes it easier for sales reps to sell large advertising packages
• Advertisers should closely monitor any IYP ad programs to amount their ROI.